Introducing: Designed to Sell

Introducing: Designed to Sell

If you've ever hit "publish" on a knitting or crochet pattern and been met with… crickets, you're not alone. You’ve poured hours into sketching, stitching, testing, and formatting, only to wonder why your design isn’t flying off the virtual shelves. The problem isn’t your pattern. It’s your plan.

That’s exactly where my new book, Designed to Sell: A Step-by-Step Guide to Launching and Selling Your Knit and Crochet Designs, comes in.

This isn’t just another marketing book filled with fluff and vague advice. It’s a real-world, fiber-focused guide created specifically for designers like you, whether you’re brand new or have dozens of patterns in your catalog.

What’s Inside?

Here’s a quick peek at what you’ll learn:

  • Chapter 1: Identify Your Ideal Audience – So you stop shouting into the void and start speaking directly to the people who want your designs.

  • Chapter 9: Build Your Email List – Because relying on social media alone is risky.

  • Chapter 10: Pre-Launch Strategy – How to build buzz with sneak peeks, waitlists, and lead magnets.

  • Chapter 11: Set Up Pre-Orders – A powerful way to validate demand before your launch.

  • Chapter 14: Role of Testers & Tech Editors – So you can publish polished, professional patterns every time.

  • Chapter 16: Build Community & Network – Grow your visibility and brand through relationships, not just algorithms.

Features You’ll Love:

  • Clear, actionable steps (no fluff!)

  • Real-world case studies from knit and crochet designers

  • Encouraging, practical tone—because building a business should feel empowering, not overwhelming

The Real Benefit?

You’ll walk away with a launch process you can repeat again and again. You’ll stop guessing what to do and start confidently building a pattern business that works for you—one design at a time.

Pre-Order Opens Soon!

Want to be the first to know when Designed to Sell is available for pre-order (and maybe snag an exclusive bonus or two)? Sign up below to join the list! You’ll get email updates, sneak peeks, and insider access as we get closer to launch.

👉 Join the list now and be the first to know!

Let’s stop launching to crickets—and start hearing cha-chings.

When Life Doesn't Go to Plan (and It Won't)

When Life Doesn't Go to Plan (and It Won't)