If you’ve ever released a knit or crochet pattern only to watch it sit quietly in your shop collecting virtual dust, you’re not alone.

The truth is: content marketing is more important than ever. It’s not enough to create beautiful designs. You have to know how to talk about them, promote them, and turn your creative work into content that drives interest and sales.

Your Patterns Are Content Gold

Every pattern you publish holds a world of marketing opportunities… if you know how to use them. Think of the process behind your design: the inspiration, swatching, testing, photography, styling, and final touches. Each step can be turned into:

Blog posts that tell the story behind your design
Instagram carousels with helpful tips
Reels that share behind-the-scenes snippets
Podcast pitches or interviews that share your expertise

When you shift your thinking from “create more” to “market smarter,” everything changes.

Here's What You Need to Market Your Designs Effectively

A website that’s more than a portfolio. One that clearly guides people to take action.
A strong, specific niche that cuts through the noise.
A consistent brand voice and message across all your platforms.

If you're shouting into the void with no results, it's probably not your design. It’s the strategy.

Want to Start Making Consistent Sales?

If you're ready to publish patterns that actually sell, not sit, I wrote Designed to Sell for you. This book is your step-by-step guide to launching, marketing, and selling your knit and crochet patterns without burnout, overwhelm, or guesswork.

Whether you’ve been designing for years or you’re just getting started, Designed to Sell will show you how to use content, strategy, and intention to grow a real, sustainable business, one pattern at a time.

👉 Grab your copy of Designed to Sell now and turn your designs into a marketing machine.

Buy the book