Please don’t do this.

So picture this: It’s peak marketing season—Black Friday, Cyber Monday, alllll the holiday sales. I’m checking my inbox, minding my business, and suddenly a random email pops up.

And when I say random, I mean random.

First thought: “Who is this?”
Second thought: “Ohhh… them. Wow, I genuinely thought they went out of business.”

Because I hadn’t heard from them all. year. long.

Not a hello.
Not a “here’s what we’re working on.”
Not even a “Hey, still alive over here!”

Yet the moment holiday season hits—boom—here they are with a sale.

I didn’t even open the email. Straight to trash. Then I hit that magical little Gmail button: UNSUBSCRIBE.

And I can only imagine their stats that day… the ratio of sales to unsubscribes had to be brutal.
Because honestly—why are you only emailing your audience once a year… and only when you want something?

If this is you… let’s fix it.

If you don’t know what to post, or what to send, or how to stay in front of your audience without feeling salesy—please stop guessing.
My new book, Designed to Sell, gives you real prompts, real examples, and real strategies so you can stay top-of-mind year-round—not just when you’re ready to drop a coupon code.

The holidays are a great time to sell.

But when you show up like my cautionary tale above?
You burn trust.
You lose subscribers.
You lose future buyers.

Even if I wasn’t ready to purchase today, I would have stayed on their list if they had been present consistently. I love a good sale—I just don’t love feeling like a cash grab.

That’s the difference.
That’s why consistency matters.
And that’s why your audience needs to hear from you more than once a year.

Get DESIGNED TO SELL HERE