DESIGNED TO SELL

Your Guide to Launch Market, and Sell Your Knit and Crochet Patterns Without Burnout, Overwhelm, or Guesswork

Available (paperback and ebook) for PRE-ORDER! Changing the lives of knit and crochet designers.

A Personal Note From the Author, Tian Connaughton

It’s true — just hitting “publish” on a great design isn’t enough anymore.

I know how much love, creativity, and hard work you put into your patterns. You obsess over every stitch, make countless decisions about texture, color, and fit, and bring something truly special into the world. But if your pattern isn’t positioned and promoted in the right way, it’s like whispering into the void. It gets lost in the overwhelm of countless other patterns, and nobody sees it, nobody knows it’s there.

I’m passionate about changing that. My mission is to empower designers just like you to cut through the noise, connect with their ideal audience, and watch their patterns flourish.

With the right strategies, you can move from frustrated and unsure to a place where your designs find their people, and you’re rewarded for all the creativity you put into them.

Let’s make sure your patterns aren’t the best kept secret in knitting and crochet. Let’s put them in the hands of makers who will love them just as much as you do.

Book Blurb

Stop launching into silence. Start turning your creativity into consistent sales.

Designed to Sell is a practical, step-by-step guide for knit and crochet designers ready to transform their passion into a thriving business. Whether you’re an aspiring designer preparing for your first release or an experienced creator trapped in the exhausting cycle of constant pattern publishing, this book shows you how to launch with purpose, clarity, and results.

Inside, you’ll learn how to:

  • Identify and connect with your ideal audience

  • Build anticipation that drives pattern sales

  • Create repeatable launch systems that grow with you

  • Leverage your back catalog for ongoing revenue

  • Market your designs without feeling like a salesy robot

With real-life stories, actionable strategies, and proven methods from a designer who’s been where you are, Designed to Sell helps you reclaim your time, grow your visibility, and build a sustainable business doing what you love.

If you’re ready to go from hobbyist to profitable designer without burning out, this book is for you.