Why the First Three Chapters of Designed to Sell Will Change Your Design Business Forever

If you’ve ever felt like you’re putting out beautiful patterns but they’re just… not selling, you’re not alone. I’ve been there, spending hours designing, writing, and publishing only to see minimal sales. The problem wasn’t my talent. It was my foundation.

That’s why the first three chapters of Designed to Sell are dedicated to laying the groundwork for a profitable knit and crochet design business.

Chapter 1 – Identify Your Ideal Audience
Before you can sell to someone, you have to know who they are. We’ll walk through how to pinpoint your ideal buyer—not just in vague terms like “crocheters” or “knitters,” but in a way that makes your marketing feel effortless.

Chapter 2 – Build Your Brand
Your brand is more than colors and a logo. It’s the feeling people get when they see your work. In this chapter, we’ll shape a brand identity that speaks directly to your ideal audience and makes them remember you.

Chapter 3 – Craft the Problem and Solution
Patterns don’t just exist—they solve problems. Whether it’s helping someone make a quick gift or guiding them through a skill-building project, you need to know the problem you solve and how to position your patterns as the answer.

These chapters are the difference between throwing designs into the void and building a steady, sustainable business.

Designed to Sell comes out September 9th. If you pre-order now, you’ll also get my Design Photography Checklist to help your patterns look irresistible online—plus a special discounted price before launch day.